Daniel Langer
Nov 25, 2019

5 luxury trends in China that matter to brands

Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.

(Shutterstock)

Winning China means winning the world. While Japan, Korea, and other Asian markets are important, the influence of China’s customers is growing rapidly, as more and more affluent customers in and from China buy luxury goods both domestically or abroad.

Therefore, brands must know about the changing trends in this fast-paced market. Below I’ve highlighted five important China luxury trends, how they’re disrupting the luxury industry, and how brands can master them. This...

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