Asia's largest creativity festival starts tomorrow and the creative comms community is headed to Suntec Convention Centre in Singapore. Campaign Asia will have full coverage of Spikes Asia 2019 from our editors on the ground, including session highlights, speaker video interviews and more.
Brand involvement has grown this year, not only among brand award entrants (up 46% year-on-year) but also with plenty of programme participation.
Here are just five session previews from major brands that you can learn from:
1. Shiseido’s Chief Creative Officer on Creating for the Woke Generation
Naomi Yamamoto heads up Shiseido’s creative development and leads on social responsibility. She’s joined by RGA’s EVP Managing Director APAC, Tuomas Peltoniemi to talk about how combining design, technology and purpose can unlock a better consumer value exchange. See more.
2. Toyota’s General Manager on the Brand’s Move to Social Mobility
Jerome Louis joins us onstage with agency partners ADK and Toyota brand ambassador Asian Para Games gold medalist Toh Wei Soong. We hear how the heritage auto brand brought the vision of ‘Mobility’ to life for a new generation of consumers. See more.
3. TikTok & McDonald's Japan on the WTF Model
Senior VP & CMO of McDonald’s Japan, Fusako Znaiden, is joined by TikTok’s Creative Director Norio Ichikawa and TBWA\Hakuhodo’s Hiroaki Wada. We discover insights into Gen Z and learn from data from one fastest-growing mobile apps on the planet. See more.
4. Diageo India’s Chief Marketing Officer on Progressive Gender Portrayal
Our community has the power to normalise gender equality with what we choose to show in our ads and who we choose to make them. Diageo powerhouse Julie Bramham brings us a call to action and a framework for success. See more.
5. Weltmeister Automobile’s Chief Branding Officer on ‘Brand as Platform’
Michael Shi is joined by FCB’s Chief Strategy Officer Steve Xue to unpack the success of digital ‘brands as platforms’ like WeChat and Tmall, in a world where the rules on brand-building have changed in a big way. See more.