Staff Writer
Apr 13, 2017

4 tech leaders who upgraded our digital fluency

We spotlight the four outstanding women (from a shortlist of 14) who took home Women Leading Change Awards in the Tech Leader category

Zoe Lawrence was one of four women to receive awards for groundbreaking work in technology
Zoe Lawrence was one of four women to receive awards for groundbreaking work in technology

2016 saw the introduction of several new technological innovations that powered the marketing sphere in new, exciting ways. Four women leading the charge as tech leaders took home well-earned accolades at this year's Women Leading Change Awards.

Zoe Lawrence

APAC director, digital, Kantar TNS

Zoe introduced Demystify Digital, an educational engagement program aimed to increase employees' fluency in digital marketing practices, and D3, an 18-month digital-oriented client event series across the APAC region, bringing together speakers from brands like Uber, Spotify, Nestle and Unilever.

 

Yasmin Sanders

Senior director, programmatic TV ANZ, AOL Australia Pty Ltd

Yasmin's TV bootcamp series has exploded across the Australian region, the training initiative is designed to build confidence in the market concerning the advancement of TV, and her thought leadership has provided a comprehensive guide to the PTV landscape and its future.

 

Chwee Ling Lim

Marketing innovation head, southeast Asia, Diageo

Chwee developed and embedded the digital marketing strategy for Diageo in southeast Asia, introducing new digital touchpoints and ecommerce innovations, bringing us all closer to being one thumbprint away from sale.

 

Yean Cheong

Head of programmatic, APAC, IPG Mediabrands

Yean embraced the challenge to shape, grow and reap the benefits of ad tech. Enabling and empowering her teams, she launched four new programmatic-focused markets across APAC, including a team functioning as an incubator for developing markets.

 

View the Tech Leader shortlist or all of this year's WLCA winners.

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