2016 saw the introduction of several new technological innovations that powered the marketing sphere in new, exciting ways. Four women leading the charge as tech leaders took home well-earned accolades at this year's Women Leading Change Awards.
APAC director, digital, Kantar TNS
Zoe introduced Demystify Digital, an educational engagement program aimed to increase employees' fluency in digital marketing practices, and D3, an 18-month digital-oriented client event series across the APAC region, bringing together speakers from brands like Uber, Spotify, Nestle and Unilever.
Senior director, programmatic TV ANZ, AOL Australia Pty Ltd
Yasmin's TV bootcamp series has exploded across the Australian region, the training initiative is designed to build confidence in the market concerning the advancement of TV, and her thought leadership has provided a comprehensive guide to the PTV landscape and its future.
Chwee Ling Lim
Marketing innovation head, southeast Asia, Diageo
Chwee developed and embedded the digital marketing strategy for Diageo in southeast Asia, introducing new digital touchpoints and ecommerce innovations, bringing us all closer to being one thumbprint away from sale.
Head of programmatic, APAC, IPG Mediabrands
Yean embraced the challenge to shape, grow and reap the benefits of ad tech. Enabling and empowering her teams, she launched four new programmatic-focused markets across APAC, including a team functioning as an incubator for developing markets.