4 Pines Brewing extends AOR to JayGrey Sydney

This marks the brewer's first foray into advertising. Part owner and GM Jaron Mitchell added, "With our move into a larger brewery and with a growing distribution throughout Australia, the timing seems perfect."

JayGrey will start work on the Vostok 'Space beer' initiative which sees 4 PInes and Saber Astronautics Australia collaborate on the first beer specifically intended for drinking in space. 

“It was a great chance to do something interesting. Most beer advertising today, whilst being entertaining, is somewhat generic in style. We decided to break this mould – a decision made easier because of the ridiculously entertaining proposition about the first beer brewed and tested for space travel,” said Jay Furby, creative director at JayGrey Sydney.

4 Pines joins Sensodyne, Panadol, Macleans, HK Tourism Board, Ribena and Bayer on the agency's roster of brands.