Racheal Lee
Feb 7, 2012

3K Battery and Liverpool in 3-year sponsorship deal

BANGKOK - Thailand-based automotive battery manufacturer 3K Battery and Liverpool FC have signed a three-year sponsorship deal, which allows the company to use the football club’s logo in its advertising campaigns.

3K Battery and Liverpool FC enter into 3-year deal
3K Battery and Liverpool FC enter into 3-year deal

The brand aims to raise their profile by engaging Liverpool FC's supporters throughout the country, according to the football club's official website. It was reported that the contract is valued at US$9.7 million, and 3K Battery hopes to establish itself as an international brand following the partnership.

Weerawat Kohpaiboon, senior vice president of 3K Products Co Ltd, believes that the partnership will enable the brand to create a campaign for Thai football fans and consumers for both 3K Battery and Liverpool FC in the country.

“We are very excited to officially engage in a partnership deal with one of the most admired English football clubs, Liverpool FC, who has a long history and massive fan base around the world, especially in Southeast Asia.”

Ian Ayre, managing director of Liverpool FC, noted that the football club continues to team up with companies globally to show its brand value. “3K Battery is a forward-thinking company and, as with all our partnerships, we have taken time to form a relationship with 3K Battery so we can support mutual goals more effectively and provide significant brand visibility.”

Besides 3K battery, several Thailand-based companies have entered into partnership deals with English football clubs, such as Singha beer (global partner of Manchester United and Chelsea), Chang beer (official partner of Everton) and AP Honda (sponsor of Manchester United and Liverpool).

Big Cola, meanwhile, is a sponsor of the English FA Cup and the England national team, while King Power owns Leicester City.

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