Faaez Samadi
May 26, 2017

3 takeaways from Blink Live Singapore

From dark social to meaningful VR, here's what marketer's were discussing at Mediacom's inaugural technology event.

The Blink Live conference brought together marketers, agencies and tech brands to discuss new opportunities using today and tomorrow’s technology. Here are 3 key takeways

Marketers still missing opportunities in dark social

Brands are still getting to grips with dark social and consequently missing out on a wealth of high value leads, according to Charlie Baillie, regional director for Southeast Asia at RadiumOne.

According to a study from...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Golin names Matt Neale as sole CEO
Premium
7 hours ago

Golin names Matt Neale as sole CEO

The agency has eliminated its CEO triumvirate in a leadership restructuring.

Premium
Should agencies do more together to stand up to unreasonable client demands?
Premium
8 hours ago

Should agencies do more together to stand up to ...

AB InBev is reported to be running cost-cutting 'auction' for global media review.

Premium
Wunderman Thompson replaces Indonesia CEO
Premium
19 hours ago

Wunderman Thompson replaces Indonesia CEO

BBDO's former Indonesia CEO Vaishali Sarkar steps into the role as Marianne Admardatine will take on a new role in WPP.

Premium
Leo Digital steps into the spotlight with Ogilvy and Mindshare at the Greater China AOY
Premium
20 hours ago

Leo Digital steps into the spotlight with Ogilvy ...

Leo took digital agency of the year, while the two WPP agencies combined for six golds and won the night's top honours in creative and media. Reprise and Tomorrow each struck gold multiple times as well.