With almost $37 billion in revenue generated by mobile games, it’s no wonder the digital advertising industry is in a frenzy over in-game advertising. Nowhere is this truer than in a mobile-first economy like Asia, with markets like Vietnam, Indonesia and the Philippines poised to enjoy annual revenue growth of over 50 percent from mobile gaming alone.
The key thing that stands out about in-game advertising is that it boasts benefits for both marketers...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events