With almost $37 billion in revenue generated by mobile games, it’s no wonder the digital advertising industry is in a frenzy over in-game advertising. Nowhere is this truer than in a mobile-first economy like Asia, with markets like Vietnam, Indonesia and the Philippines poised to enjoy annual revenue growth of over 50 percent from mobile gaming alone.
The key thing that stands out about in-game advertising is that it boasts benefits for both marketers...
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