The Mobile Marketing Association MMA China is assuming governance of the testing of an open source software development kit SDK, which paves the way for a more transparent media buying ecosystem on mobile devices.
Participating in the test are 26 companies Coca-Cola, Danone, Mars, PG, Unilever, Visa, FunTV, iQiyi, Madhouse, PPTV, Qunar, Sina, Sohu, Toutiao, Adbug, AdMaster, ComScore, CTR, Grapeshot, Gridsum, IAS, Miaozhen Systems,...
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