|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Vote because you can
Agency: Leo Burnett Orchard
Russell Barrett, CCO, BBH India:
The biggest election in the world is bound to inspire several ideas, but this one from MTV and Leo Burnett, I felt had a simple and compelling edge. We’re not measuring effectiveness here so I can’t really say how well this idea did, but it definitely was a provocative, different thought.