Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Vote because you can' by Leo Burnett

This MTV campaign had people who can't vote urging those who can to do so.

2019 Cannes contenders: 'Vote because you can' by Leo Burnett
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Vote because you can
Agency: Leo Burnett Orchard
Client: MTV 

Nominated by:

Russell Barrett, CCO, BBH India: 

The biggest election in the world is bound to inspire several ideas, but this one from MTV and Leo Burnett, I felt had a simple and compelling edge. We’re not measuring effectiveness here so I can’t really say how well this idea did, but it definitely was a provocative, different thought. 

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