|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: The Dance
Agency: DDB New Zealand
Daniel Galeano and Facundo Martinelli, associate creative directors, Marcel Sydney:
Speights beer has a long history of creativity, but also a real bloke beer. This spot starts to give a new perspective on what makes a man in the alcohol category. It’s about truly caring for you mates, not just hanging out drinking a beer. Fantastic storytelling, amazing acting and a fresh take on the category. Speights continues to their high creative standards while beautifully adapting to the times.