|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: The Box
Agency: Ogilvy Thailand
Client: Monde Nissin's Voiz Cracker
Ben Welsh, chief creative officer, DDB Group Sydney:
This is just crazy. Genuinely fun to watch and proof that saying the product name, or even showing the pack shot multiple times doesn’t ruin an ad. Creamy.
Donevan Chew, ECD, BBDO Malaysia:
A truly surreal and refreshing spin to the age-old benefit of irresistibility – so delicious, you don’t even want to share it with yourself!