| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: The All Nighters
Agency: TBWA Thailand
Client: McDonalds
Nominated by:
Ben Welsh, chief creative officer, DDB Group Sydney:
I first saw this ad while judging New York Festivals. If engagement and simplicity are two hallmarks of great work, then here is a perfect example. A reward for those working late and the decoders.
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