Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'The All Nighters' by TBWA Thailand

For a city that never sleeps, McDonald's Thailand called attention to its 24-hour locations.

2019 Cannes contenders: 'The All Nighters' by TBWA Thailand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The All Nighters
Agency: TBWA Thailand
Client: McDonalds 

Nominated by:

Ben Welsh, chief creative officer, DDB Group Sydney:

I first saw this ad while judging New York Festivals. If engagement and simplicity are two hallmarks of great work, then here is a perfect example. A reward for those working late and the decoders.


Related Articles

Just Published

3 hours ago

Facebook extends 'more together' thought with ...

Watch the film conceptualised by Taproot Dentsu here.

3 hours ago

Ogilvy names Liz Taylor as global chief creative ...

Taylor becomes first woman to hold Ogilvy's top creative position.

4 hours ago

Don’t like policing people and if a brand is legal, ...

The Indian actor opens up what he likes and dislikes about advertising, why he’s not on social media, and why he believes OTT is far superior to television

4 hours ago

Airbnb halves performance marketing spend with ...

Total marketing spend fell 45% as Airbnb used 'brand to attract more guests via direct or unpaid channels'.