Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'The All Nighters' by TBWA Thailand

For a city that never sleeps, McDonald's Thailand called attention to its 24-hour locations.

2019 Cannes contenders: 'The All Nighters' by TBWA Thailand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The All Nighters
Agency: TBWA Thailand
Client: McDonalds 

Nominated by:

Ben Welsh, chief creative officer, DDB Group Sydney:

I first saw this ad while judging New York Festivals. If engagement and simplicity are two hallmarks of great work, then here is a perfect example. A reward for those working late and the decoders.

 

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