|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: The All Nighters
Agency: TBWA Thailand
Ben Welsh, chief creative officer, DDB Group Sydney:
I first saw this ad while judging New York Festivals. If engagement and simplicity are two hallmarks of great work, then here is a perfect example. A reward for those working late and the decoders.