|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Popo’s Kitchen
Agency: Geometry Hong Kong
Client: Uber Eats
Laura Liang, Chief Strategy Officer of DDB China Group:
This one really taps into the culture of the region. The food culture in Asia has a lot of meaning for people living there. And it addressed a business problem by genuinely getting close to the food culture of the market very respectfully with a warm and humane touch.