Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Popo’s Kitchen' by Geometry

This campaign reminds Hong Kong's young people that a true food paradise includes the forgotten traditional homemade recipes of their grandmothers' era.

2019 Cannes contenders: 'Popo’s Kitchen' by Geometry
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Popo’s Kitchen
Agency: Geometry Hong Kong
Client: Uber Eats

Nominated by:

Laura Liang, Chief Strategy Officer of DDB China Group:

This one really taps into the culture of the region. The food culture in Asia has a lot of meaning for people living there. And it addressed a business problem by genuinely getting close to the food culture of the market very respectfully with a warm and humane touch.

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