Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Out for blood' by R/GA Sydney

A campaign for the Red Cross stoked rugby rivalry.

2019 Cannes contenders: 'Out for blood' by R/GA Sydney
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Out for blood
Agency: R/GA Sydney
Client: NRL

Nominated by:

Bridget Jung, ECD, OPR:

“The most feel-good hate campaign ever”. It’s nice to see something positive come out of a sport that has been embroiled in scandal. This is a smart partnership between the NRL and The Red Cross that taps into the fierce rivalry between Queensland and NSW to drive blood donation within Australia. It’s a clever, tongue in cheek invitation for fans that want to see more blood in the game to take the fight off the field, and make it count.

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.