|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Let Us Stay With You
Agency: Saatchi & Saatchi and Team One
Laura Geagea, MD and executive producer, Sweetshop China, Asia and MENA:
Based on the memories of a retired, recently widowed former Russian cosmonaut’s stay at the Chinese Resort, Ritz-Carlton’s latest ‘Let Us Stay With You’ animated film is stunningly executed. It captures perfectly the spirits of the ‘six key words’ that real guests provided as a basis for the film—“remarkable life”, “heartfelt tribute”, and “spirits soar”. Animation as a medium is relatively new in China, especially in commercial work. It’s great to see it working so well in this example. Smart idea keeping the emotional story at the front while showcasing the hotel’s unique touch in making sure our man feels special throughout his stay.