|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Just a boy
Agency: Publicis Singapore
Jorge Thauby, executive creative director, Geometry Singapore and global accounts APAC:
The 2019 instalment of this amazing campaign, featuring again an endearing, real-life story.