Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Just a boy' by Publicis Singapore

Vicks' 'Touch of care' campaign continued with a story from the Philippines.

2019 Cannes contenders: 'Just a boy' by Publicis Singapore
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Just a boy
Agency: Publicis Singapore
Client: Vicks

Nominated by:

Jorge Thauby, executive creative director, Geometry Singapore and global accounts APAC:

The 2019 instalment of this amazing campaign, featuring again an endearing, real-life story.

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