Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Just a boy' by Publicis Singapore

Vicks' 'Touch of care' campaign continued with a story from the Philippines.

2019 Cannes contenders: 'Just a boy' by Publicis Singapore
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Just a boy
Agency: Publicis Singapore
Client: Vicks

Nominated by:

Jorge Thauby, executive creative director, Geometry Singapore and global accounts APAC:

The 2019 instalment of this amazing campaign, featuring again an endearing, real-life story.

Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.