|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: If You’re Separating, We’re Here To Help
Agency: DDB Sydney
Duncan Shields, creative director, Redengine SCC:
On a slightly more serious note, the latest series of Westpac ads from DDB Sydney have, for me at least, marked a return to the value of craft in Australian advertising. This year’s work is nothing short of a masterclass in 90-second storytelling. Highly emotional, completely believable and beautifully shot, I’d love to see this do well.