Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'If you’re separating, we’re here to help' by DDB Sydney

Westpac offered an authentic and touching look at divorce through a child's eyes.

2019 Cannes contenders: 'If you’re separating, we’re here to help' by DDB Sydney
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: If You’re Separating, We’re Here To Help
Agency: DDB Sydney
Client: Westpac

Nominated by:

Duncan Shields, creative director, Redengine SCC:

On a slightly more serious note, the latest series of Westpac ads from DDB Sydney have, for me at least, marked a return to the value of craft in Australian advertising. This year’s work is nothing short of a masterclass in 90-second storytelling. Highly emotional, completely believable and beautifully shot, I’d love to see this do well.