Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Family Soap Series' by Ogilvy Philippines

To get Filipino men to use face wash, this campaign showed them the old bar of soap in the shower may have been in nasty places.

2019 Cannes contenders: 'Family Soap Series' by Ogilvy Philippines
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Family Soap Series
Agency: Ogilvy Philippines
Client: Master Facial Scrub (Unilever)

Nominated by:

Brandie Tan, ECD, J. Walter Thompson Philippines:

It’s a funny campaign, with a very quick message. The headline is important to complete the thought, but the idea is clear even before the headline is read. 

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