To get Filipino men to use face wash, this campaign showed them the old bar of soap in the shower may have been in nasty places.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Family Soap Series
Agency: Ogilvy Philippines
Client: Master Facial Scrub (Unilever)
Nominated by:
Brandie Tan, ECD, J. Walter Thompson Philippines:
It’s a funny campaign, with a very quick message. The headline is important to complete the thought, but the idea is clear even before the headline is read.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
