Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Family Soap Series' by Ogilvy Philippines

To get Filipino men to use face wash, this campaign showed them the old bar of soap in the shower may have been in nasty places.

2019 Cannes contenders: 'Family Soap Series' by Ogilvy Philippines
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Family Soap Series
Agency: Ogilvy Philippines
Client: Master Facial Scrub (Unilever)

Nominated by:

Brandie Tan, ECD, J. Walter Thompson Philippines:

It’s a funny campaign, with a very quick message. The headline is important to complete the thought, but the idea is clear even before the headline is read. 

Related Articles

Just Published

2 days ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

2 days ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

2 days ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

2 days ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.