|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Family Soap Series
Agency: Ogilvy Philippines
Client: Master Facial Scrub (Unilever)
Brandie Tan, ECD, J. Walter Thompson Philippines:
It’s a funny campaign, with a very quick message. The headline is important to complete the thought, but the idea is clear even before the headline is read.