Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Ducking autocorrect' by Clemenger BBDO Melbourne

Things go from bad to bratwurst in this campaign, which proves that autocorrect can be your worst enema if you have been drinking too much deer.

2019 Cannes contenders: 'Ducking autocorrect' by Clemenger BBDO Melbourne
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Ducking Autocorrect
Agency: Clemenger BBDO Sydney
Client: Dry July

Nominated by:

Daniel Galeano and Facundo Martinelli, associate creative directors, Marcel Sydney:

It’s been a long time since a radio spot actually make us laugh. It’s insightful and every little piece of copy (or autocorrected copy) makes you think if that could really be an autocorrect text?, and yes, it is (we look those up in our phones). Writing up a story for a good cause, using a universal insight, tailoring each autocorrect word and using a simple “google translate” voice to make it funnier, makes this campaign, for us, a definitely win at Cairns, we mean, Cannes. 

Thinkerbell co-founder Ben Couzens:

This radio campaign is great. We’ve all texted drunk (well most of us), so avoiding doing it by doing Dry July is a nice way to get people to sign up. Each ad has been crafted perfectly. I hope this campaign gives the radio jury a laugh during their days locked in a dark room in the south of France.

Related Articles

Just Published

21 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

22 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

22 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

22 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.