Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Donate with a mate' by Clemenger BBDO

Pedigree continued its dedication to dogs by educating the public about the need to canine blood donations.

2019 Cannes contenders: 'Donate with a mate' by Clemenger BBDO
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Donate with a mate
Agency: Clemenger BBDO
Client: Mars Pedigree

Nominated by:

Leigh Reyes, president and CCO, MullenLowe Philippines:

I didn’t know dogs could also donate blood to other dogs, but now I do. Pedigree’s latest chapter in its ongoing ode to the special bond between humans and dogs.

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