Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Donate with a mate' by Clemenger BBDO

Pedigree continued its dedication to dogs by educating the public about the need to canine blood donations.

2019 Cannes contenders: 'Donate with a mate' by Clemenger BBDO
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Donate with a mate
Agency: Clemenger BBDO
Client: Mars Pedigree

Nominated by:

Leigh Reyes, president and CCO, MullenLowe Philippines:

I didn’t know dogs could also donate blood to other dogs, but now I do. Pedigree’s latest chapter in its ongoing ode to the special bond between humans and dogs.

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.