|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Donate with a mate
Agency: Clemenger BBDO
Client: Mars Pedigree
Leigh Reyes, president and CCO, MullenLowe Philippines:
I didn’t know dogs could also donate blood to other dogs, but now I do. Pedigree’s latest chapter in its ongoing ode to the special bond between humans and dogs.