Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Delete the Dirt' by W Shanghai

Overlapping images show how clean and pristine filthy rooms could be if one just deleted the dirt and grime from the picture.

2019 Cannes contenders: 'Delete the Dirt' by W Shanghai
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Delete the Dirt
Agency: W Shanghai
Client: Saamix Multi Purpose Cleaner

Nominated by:

Rey Tiempo, CCO, VMLY&R Philippines:

This is how you do 'print' in the age of multi-touch screens. I just love how works like these show how age-old media can still evolve. Ask anyone from decades past and it probably won’t make sense to them; ask anyone years into the future and they would have probably moved on from the tech featured. Now, that’s staying current. Brilliant.

Related Articles

Just Published

2 hours ago

Gojek and Tokopedia merge to form GoTo Group

The deal will be Indonesia's largest ever merger.

5 hours ago

How Giant gives the people what they want: $16 ...

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.

5 hours ago

Can Japan recognise strength in diversity?

Japan’s concept of what it means to be Japanese remains overly narrow. But some signs point to more inclusion and acceptance of diversity in background, mindset, struggles and choices, writes the co-CEO of Yuzu Kyodai.

6 hours ago

Cathay Pacific tries to give vaccination rates a ...

The airline encourages staff and Hong Kong people to get their jabs so they can get flying again.