|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Delete the Dirt
Agency: W Shanghai
Client: Saamix Multi Purpose Cleaner
Rey Tiempo, CCO, VMLY&R Philippines:
This is how you do 'print' in the age of multi-touch screens. I just love how works like these show how age-old media can still evolve. Ask anyone from decades past and it probably won’t make sense to them; ask anyone years into the future and they would have probably moved on from the tech featured. Now, that’s staying current. Brilliant.