This JBL print/poster campaign updated a previous concept with familiar faces.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Block out the Chaos
Agency: Cheil Hong Kong
Client: JBL
Nominated by:
Ben Welsh, chief creative officer, DDB Group Sydney:
Another development on a much-awarded campaign.
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SOUNDING BOARD: By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?
As a seasoned creative, Craig is a fierce advocate for bold, inclusive work for the betterment of others—particularly those in the queer community.
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Watch the film conceptualised by Ogilvy here.
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