Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Black Spot Campaign' by X-Line

This campaign for Taiwan Star Telecom persuaded 28 brands to simultaneously place black spots over their websites, apps and OOH ads to raise awareness about a vision disease.

2019 Cannes contenders: 'Black Spot Campaign' by X-Line
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Black Spot Campaign
Agency: X-Line
Client: Taiwan Star Telecom

Nominated by:

Donevan Chew, ECD, BBDO Malaysia:

An amazing coordination of media to make people take notice of a serious problem that otherwise would have gone unseen.

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