This campaign for Taiwan Star Telecom persuaded 28 brands to simultaneously place black spots over their websites, apps and OOH ads to raise awareness about a vision disease.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Black Spot Campaign
Agency: X-Line
Client: Taiwan Star Telecom
Nominated by:
Donevan Chew, ECD, BBDO Malaysia:
An amazing coordination of media to make people take notice of a serious problem that otherwise would have gone unseen.
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