Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Black Spot Campaign' by X-Line

This campaign for Taiwan Star Telecom persuaded 28 brands to simultaneously place black spots over their websites, apps and OOH ads to raise awareness about a vision disease.

2019 Cannes contenders: 'Black Spot Campaign' by X-Line
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Black Spot Campaign
Agency: X-Line
Client: Taiwan Star Telecom

Nominated by:

Donevan Chew, ECD, BBDO Malaysia:

An amazing coordination of media to make people take notice of a serious problem that otherwise would have gone unseen.

Related Articles

Just Published

1 day ago

Campaign Crash Course: How to maximise DOOH returns

Digital out-of-home media buying is becoming more common and accessible across Asia. So how does it fit with an omnichannel strategy and how can you measure its returns?

1 day ago

Raya film festival: Watch ads from Julie’s, ...

This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.

1 day ago

TikTok to marketers: Go native and multigenerational

The platform enlisted KFC at NewFronts in the US to persuade advertisers to spend on TikTok.

1 day ago

Uninformed consent, addiction among persistent ...

CAMPAIGN360: Around 170,000 children go online for the first time every day, but the industry has yet to find a way to build their trust and target them safely.