Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Big in '68' by TBWA Thailand

To celebrate the Big Mac's 50th anniversary, the big moments of 1968 like the first interracial kiss on television and the moon orbit are viewed through lens of a hands-on Big Mac, in this print campaign.

2019 Cannes contenders: 'Big in '68' by TBWA Thailand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Big in '68
Agency: TBWA Thailand
Client: McDonald's

Nominated by:

Brandie Tan, ECD, J. Walter Thompson Philippines:

It’s a hand gesture unique to the Big Mac. No other famous burger owns that hand gesture. And using the hands to frame similarly big events in 1968 is a fresh way to show how the Big Mac has been a big part of people’s lives for over half a century. 

Related Articles

Just Published

1 day ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.

1 day ago

Campaign Crash Course: Marketing to under-18s in gaming

Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences.

1 day ago

Brandalism hijacks billboards to criticise airline ...

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.