|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Big in '68
Agency: TBWA Thailand
Brandie Tan, ECD, J. Walter Thompson Philippines:
It’s a hand gesture unique to the Big Mac. No other famous burger owns that hand gesture. And using the hands to frame similarly big events in 1968 is a fresh way to show how the Big Mac has been a big part of people’s lives for over half a century.