Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'AI Love' by MullenLowe Singapore

On Valentine’s Day, Closeup created an experiment to determine if love can blossom between a smartphone and a tablet.

2019 Cannes contenders: 'AI Love' by MullenLowe Singapore
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: AI Love
Agency: MullenLowe Singapore
Client: Close-up

Nominated by:

Rapha Vasconcellos, VP, Creative Shop, Facebook:

This is a provocative idea for our times when technology permeates our lives in ways we’ve never anticipated. This work shows that it’s possible to create new ways for traditional brands to connect with new audiences and showcases the positive aspects of technology.

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