As we head into 2018, marketers expect maturity from programmatic, particularly in ensuring brand safety with advertiser-friendly guidelines and policies for publishers. Advertisers need assurance that publishers provide an advertiser-friendly space free of adult content, copyright infringement and any condoning of violence or illegal activity.
We asked a series of leaders to share the priorities for the health of the ecosystem in 2018.
Enforcing viewability and ad-quality standards
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