Babar Khan Javed
Jan 5, 2018

2018 resolutions around brand safety and programmatic

We asked players in the programmatic ecosystem about their priorities for ensuring brand safety.

As we head into 2018, marketers expect maturity from programmatic, particularly in ensuring brand safety with advertiser-friendly guidelines and policies for publishers. Advertisers need assurance that publishers provide an advertiser-friendly space free of adult content, copyright infringement and any condoning of violence or illegal activity.

We asked a series of leaders to share the priorities for the health of the ecosystem in 2018.

Enforcing viewability and ad-quality standards

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