At the 2018 Digital Media Awards, which just concluded in Shanghai, Mindshare China was named the Agency of the Year and Uniqlo won the evening's Platinum award for its campaign 'Hijacking the Largest Shopping Festival in the World'.
In addition to those special awards, the evening included awards in the following categories: Sectors, Media, Media Owners and People/Teams.
Platinum award winner
In the Sector and Media categories, the following agencies won Gold awards: Baozun (2), Beijing Dentsu Advertising (2), MediaCom, Mindshare China (5) and PHD.
In the Media Owners category, iQiyi won a Gold.
And in the People/Teams section, the Gold winners were Bert Lam of MediaCom Hong Kong, Eve Lo of Isobar China, Amber Liu of Leo Digital Network, The iQiyi marketing team and Leo Digital Network.
A full listing of the awards follows, by category.
| SECTOR AWARDS | ||||
| Award | Campaign | Agency | Brand | Country |
| Beverages (alcoholic) | ||||
| Silver | Heineken - Let’s Band Before Band | Medialand Digital Strategy Limited | Heineken | Taiwan |
| Food & Beverage Products - non alcoholic (including Pet Food) | ||||
| Silver | Shogun and Tamago Bring the Love Back! | OMD Hong Kong | McDonald's | Hong Kong |
| Bronze | McDonald's Has Hip-hop: Snacks Also Have Big Dreams | NA | McDonald's China | China |
| Bronze | NESCAFÉ SENSE CAFE | Ogilvy Beijing | NESCAFÉ | China |
| Home Furnishing, Appliances & Household Appliances | ||||
| Bronze | Let's kids love to brush teeth | xplusdigital | Philips | China |
| Pharmaceuticals, Consumer Health | ||||
| Gold | The Flixonase Allergy Monitor | MediaCom | Flixonase | China |
| Bronze | Life-space 1 Vs 10000 Campaign | JUXT | Life-space | China |
| Bronze | Data Cultivation for Business Prosperity | OMD Hong Kong | Illuma Organic | Hong Kong |
| Beauty Products, Cosmetics & Toiletries | ||||
| Silver | Close Shave Kisses | Beijing Dentsu Advertising | Lamdash | China |
| Silver | Power to the Queens | Mindshare China | Maybelline | China |
| Consumer Products – Others Including Durable Goods | ||||
| Gold | Hijacking the Largest Shopping Festival in the World | Mindshare China | Uniqlo | China |
| Silver | Got Next – High School Basketball League | Mindshare China | Nike | China |
| Bronze | Skechers: HIP-POP Campaign | BAOZUN | Skechers | China |
| Tourism, Entertainment, Lifestyle Services, Leisure & Retail (Including E-Commerce, Restaurants) | ||||
| Silver | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| Financial Services/Insurance, Commercial Public Services, Business Products & Services | ||||
| Bronze | Where Data and Creativity Meet To Drive Business Performance | iProspect Hong Kong | Standard Chartered Bank | Hong Kong |
| Bronze | Money's secrets | QianBao Fintech | Money's secrets | China |
| Household Products, Maintenance | ||||
| Silver | Embrace the Extraordinary With OMO | PHD | OMO | China |
| Fashion & Jewellery | ||||
| Bronze | GU Launch in Hong Kong | Hakuhodo Hong Kong Limited | GU | Hong Kong |
| Bronze | Luxury from Social Commerce to Store | MediaCom | Vacheron Constantin | China |
| Corporate Image & Corporate Social Responsibility | ||||
| Bronze | McDonald's "hey! This table has a story." | @comm | McDonalds | China |
| Bronze | Tencent: Interactive 99 Charity Day Campaign | Posterscope China（Dentsu Aegis Network） | Tencent Corporate Development Group | China |
| Charities, Public Health & Safety, Public Awareness Messages | ||||
| Bronze | HKJC Striding On With A.I Image Recognition | PHD Hong Kong, Uth Creative Group | The Hong Kong Jockey Club | Hong Kong |
| MEDIA AWARDS | ||||
| Award | Campaign | Agency | Brand | Country |
| Search / Search Engine Optimzation | ||||
| Silver | SKII - System Search | MediaCom | SKII | China |
| Mobile | ||||
| Gold | Air Pollution Discount / Kentaro Mito | Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. | Hadagokochi | China |
| Silver | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| Bronze | Neutrogena: Free Under the Sun | UM | Neutrogena | China |
| Display, Banners and Other Rich Media | ||||
| Gold | Hijacking the Largest Shopping Festival in the World | Mindshare China | Uniqlo | China |
| Bronze | Snickers - Exam Banner Buddy | MediaCom | Snickers | China |
| Website & Microsite | ||||
| Silver | Anmum YOU&B | MediaCom Hong Kong | Anmum | Hong Kong |
| Silver | Songs Of Transience | Medialand Digital Strategy Limited | Cheer Chen | Taiwan |
| Bronze | JW Marriott - Taste the Journey | Isobar Hong Kong Limited | JW Marriott | Hong Kong |
| Social Media | ||||
| Gold | 24 Hour Doctor | PHD | Lifebuoy | China |
| Bronze | Shogun and Tamago Bring the Love Back! | OMD Hong Kong | McDonald's | Hong Kong |
| Apps, Gaming | ||||
| Gold | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| Silver | GU Launch in Hong Kong | Hakuhodo Hong Kong Limited | GU | Hong Kong |
| Bronze | Integrated Cooperation of Mobike and Dragon Valley Game | Posterscope China | Tencent Interactive Entertainment Group | China |
| Interactive Media / Video | ||||
| Gold | Close Shave Kisses | Beijing Dentsu Advertising | Lamdash | China |
| Silver | Resolves A Social Stench | PHD Hong Kong | Rexona | Hong Kong |
| Bronze | NESCAFÉ Gold - A life of dedication, a cup of craftsmanship | Ogilvy Beijing | NESCAFÉ | China |
| KOL Influencer / Viral Marketing | ||||
| Gold | Power to the Queens | Mindshare China | Maybelline | China |
| Silver | "Shia" is everywhere | OMD Taiwan | McDonald's Taiwan | Taiwan |
| Digital Media Innovation | ||||
| Gold | Power to the Queens | Mindshare China | Maybelline | China |
| Silver | HKJC Striding On With A.I Image Recognition | PHD Hong Kong, Uth Creative Group | The Hong Kong Jockey Club | Hong Kong |
| Bronze | Turning KFC into Gamers' Playground | Mindshare China | KFC | China |
| Data Analytics / Insights | ||||
| Silver | Trimester targeting with Huggies | Mindshare China | Huggies | China |
| Bronze | Jahwa《Data-driven Consumer Fishing Plan》 | BAOZUN | Jahwa | China |
| Integrated | ||||
| Gold | BURGER KING: Your Mouthful whopper BK custom-make for you | BAOZUN | Burger King | China |
| Silver | NESCAFÉ SENSE CAFE | Ogilvy Beijing | NESCAFÉ | China |
| Bronze | NESCAFÉ 1+2- Have a cup of coffee first | Ogilvy Beijing | NESCAFÉ | China |
| E-Commerce | ||||
| Gold | BURGER KING: Your Mouthful whopper BK custom-make for you | BAOZUN | Burger King | China |
| Silver | Air Pollution Discount / Kentaro Mito | Dentsu Brand Agency / Beijing Dentsu Advertising Co., LTD. | Hadagokochi | China |
| Bronze | NESCAFÉ Magic TV | Ogilvy Beijing | NESCAFÉ | China |
| DIGITAL MEDIA OWNERS AWARDS | ||||
| Award | Campaign | Company | Brand | Country |
| Most Innovative Media Technology | ||||
| Bronze | Allyes | Allyes Group | Allyes Group | China |
| Bronze | UMAX, Make Brand Alive | FOCUS FILM | LANEIGE | China |
| Bronze | iQIYI | Creative Sticker Ad 2.0 | iQIYI | China |
| Best Use of Integration | ||||
| Gold | iQIYI | iQIYI | NA | China |
| Silver | Classmate Xiaoming's IP Cooperation with QQfamily | UM | Uni-President | China |
| Bronze | Louis Vuitton Time Capsule Exhibition - Shanghai | JCDecaux Momentum Shanghai Airport Advertising Co., Ltd | Louis Vuitton | China |
| PEOPLE AND BRAND AWARDS | |||
| Award | Person/Team | Agency | Country |
| Digital Disrupter of the Year (Rising Star) | |||
| Gold | Bert Lam | MediaCom Hong Kong | Hong Kong |
| Digital Strategist of the Year | |||
| Gold | Eve Lo | Isobar China Group | China |
| Runner-up | Edison Woo | MediaCom Hong Kong | Hong Kong |
| Digital Marketer of the Year | |||
| Gold | Amber Liu | LEO Digital Network | China |
| Runner-up | Christian Solomon | MediaCom | China |
| Digital Communications Team of the Year | |||
| Gold | iQIYI Marketing Team | iQIYI | China |
| Digital Media Innovator of the Year | |||
| Gold | LEO Digital Network | LEO Digital Network | China |
| Runner-up | Isobar China Group | Isobar China Group | China |
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