|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Until we all belong
Agency: Clemenger BBDO Melbourne
Paul Swann, creative partner, The Works:
The same sex marriage vote that look place in Australia at the end of last year inspired many campaigns but this one from Airbnb was the pick of the bunch for me. Using the friends and families of those most directly impacted to convey the message was a deft touch.