| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Unmute
Agency: Cummins & Partners and Glue Society Melbourne
Client: Movember Foundation
Nominated by:
Dan Saunders, ECD, Redengine:
This powerful and timely campaign launched by the Movember Foundation brings much needs attention to world suicide day through a series of films disguised as “How Too” videos. The aim is to help men to open up about how they feel; and not to hide their emotions away.
As the films start playing, we assume that they are standard “How Too” films, such as how to fix a bicycle tyre. However, it is only when we un-mute the content that we hear a very different narrative. These men are actually telling us that they are struggling, and that everything is not okay. Brilliant concept, thought provoking, and a fresh approach to a very real problem.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
