|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: 'The Nano Shoes Project'
Client: SCG Chemical
Erick Rosa, chief creative officer, Publicis One Japan
I am originally from Rio de Janeiro, where dengue is a huge problem. And I just moved from Singapore, where it is also a big issue. And year after year i see brands and the government trying to find ways to deal with this problem. This idea does is in a way that tackles the problem at its very root—in a very interesting and innovative way. One of those ideas that not only deserves to be awarded but exported.
Min Seo, campaign director, Innored
Crazy approach that pushes technology and creativity to the limit.