Staff Reporters
May 29, 2018

2018 Cannes contenders: 'The hopepage' by VML Sydney

Unicef's campaign turned its home page into a generator of cryptocurrency donations.

2018 Cannes contenders: 'The hopepage' by VML Sydney
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The hopepage
Agency:
VML Sydney
Client: Unicef

Nominated by:

Dan Saunders, ECD, Redengine:

Everyone’s now heard of Blockchain technology with the rise of cryptocurrency like Bitcoin and Ethereum. VML Sydney decided to use this technology for good, by using your computer’s spare processing power to mine cryptocurrency, which is then automatically donated to Unicef. Upon visiting Unicef’s ‘Hopepage’ you are asked how much processing power you want to donate. By then keeping the page open your computer starts mining the cryptocurrency 'Monero' right in your web browser, which is then donated in full to Unicef. This changes the way charities can raise funds like never before, an innovative way in which to use available and emerging technologies for the power of good. Surely a game changer.

Related Articles

Just Published

9 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

14 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

14 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

14 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.