Staff Reporters
May 29, 2018

2018 Cannes contenders: 'The Bottom 100' by Host/Havas

This campaign flipped the idea of 'rich lists' and shared the stories of 100 of the world's poorest people.

2018 Cannes contenders: 'The Bottom 100' by Host/Havas
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The Bottom 100
Agency: Host/Havas
Client: Fund For Peace

Nominated by: 

Toby Talbot, chief creative officer of Saatchi & Saatchi New Zealand: 

This idea from across the Tasman that’s a sure bet at Cannes is from Host/Havas in Sydney. ‘The Bottom 100’ for client Fund for Peace is a way of looking at the other end of global ‘rich lists’ by revealing the faces and stories of one hundred of the world's poorest individuals.

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