|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: The Bottom 100
Client: Fund For Peace
Toby Talbot, chief creative officer of Saatchi & Saatchi New Zealand:
This idea from across the Tasman that’s a sure bet at Cannes is from Host/Havas in Sydney. ‘The Bottom 100’ for client Fund for Peace is a way of looking at the other end of global ‘rich lists’ by revealing the faces and stories of one hundred of the world's poorest individuals.