Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Laugh at death' by Medulla Communications

Terminally ill patients perform standup and joke about their irreversible fate in this work for the Indian Association of Palliative Care.

2018 Cannes contenders: 'Laugh at death' by Medulla Communications
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Laugh at death
Agency: Medulla Communications
Client: Indian Association of Palliative Care

Nominated by:

Haruna McWilliams, VP of APAC Strategy, Essence

#LaughAtDeath by the Indian Association of Palliative Care brought the topic of palliative care to the limelight in an engaging, fresh way through comedy.

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