Terminally ill patients perform standup and joke about their irreversible fate in this work for the Indian Association of Palliative Care.
| We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders. |
Contender: Laugh at death
Agency: Medulla Communications
Client: Indian Association of Palliative Care
Nominated by:
Haruna McWilliams, VP of APAC Strategy, Essence
#LaughAtDeath by the Indian Association of Palliative Care brought the topic of palliative care to the limelight in an engaging, fresh way through comedy.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
