|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: 'Badge of Honor'
Agency: Wieden & Kennedy Shanghai
Ng Tian It, CCO, McCann Worldgroup China
Turning a local insight on its head into a positive habit to be encouraged has that sense of “purpose” which would turn most juries’ heads.