|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Armoured truck
Agency: DDB New Zealand
Client: Lotto NZ
Derek Green, ECD, Ogilvy Sydney:
FILM CRAFT: The Armoured Car Film is a beautifully crafted film that is part of their ‘Imagine’ platform. The film was inspired by the true story of a Kiwi bloke who won $15 million, honoured a promise made long ago, and went halves with his mate. It’s absolutely stunning. Two thumbs up.
Rob Martin Murphy, ECD, Ikon:
A charming true story, lovingly re-told. Makes you want to buy a lotto ticket, call your best friend and make a pact to go 50-50 if you win. Should be bringing a lion or two back to New Zealand. Armoured truck, optional.