Staff Reporters
May 29, 2018

2018 Cannes contenders: 'Armoured truck' by DDB New Zealand

An apparent heist flick is actually a film for Lotto NZ—and was inspired by a true story.

2018 Cannes contenders: 'Armoured truck' by DDB New Zealand
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Armoured truck
Agency: DDB New Zealand
Client: Lotto NZ

Nominated by:

Derek Green, ECD, Ogilvy Sydney:

FILM CRAFT: The Armoured Car Film is a beautifully crafted film that is part of their ‘Imagine’ platform. The film was inspired by the true story of a Kiwi bloke who won $15 million, honoured a promise made long ago, and went halves with his mate. It’s absolutely stunning. Two thumbs up.

Rob Martin Murphy, ECD, Ikon:

A charming true story, lovingly re-told. Makes you want to buy a lotto ticket, call your best friend and make a pact to go 50-50 if you win. Should be bringing a lion or two back to New Zealand. Armoured truck, optional.

Related Articles

Just Published

14 hours ago

How a local male-grooming brand is shifting its ...

X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.

15 hours ago

WFH Diary: starting a new job as lockdown began

Twitter's recently appointed APAC head of communications on juggling four time zones, a new role and some furry friends.

15 hours ago

How Shopee plans to make the pandemic windfall a ...

While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.

15 hours ago

We are all lonely, and that’s a good thing

Let's learn to embrace lonliness to usher in better ways to be and behave, says FCB Ulka's AVP of strategic planning.