Staff Reporters
Sep 21, 2016

2016 Spikes Asia Festival opens; award entries hit record

Follow us at and on Twitter @CampaignAsia for all our coverage of the 2016 Spikes Asia Festival of Creativity.

2016 Spikes Asia Festival opens; award entries hit record

SINGAPORE - More than 1,800 delegates are expected to attend the 2016 edition of the Spikes Asia Festival of Creativity over the next three days in Singapore, where a programme of seminars and talks will culiminate with the Spikes Asia Awards Friday evening.

Tune into for all of our coverage of the conference, plus shortlists, photos from the show floor and parties, videos and more.

This year's awards drew a record 5,132 entries from 23 countries, with the Healthcare category seeing a 72 percent increase, Design 40 percent growth and Direct 34 percent (see details below).

Judging for most categories takes place today at the Festival as the 98 industry experts serving on the juries convene.

The Innovation jury already confirmed its shortlist of 10 from the 56 entries received. Attendees can experience the Innovation judging, led by Fred Raillard, creative CEO of Fred & Farid, and hear the entrants explain their concepts today at 11:30 on the Discovery Stage.

The other shortlists will be released over the next three mornings, and the winners will be announced onstage on Friday at the MasterCard Theatre at Marina Bay Sands.

Additional awards presented on the night will include the Spikes Asia Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, Spikes Palm Award and the Grand Prix for Good. The Spikes Asia Advertiser of the Year Award will be presented to Mars.

The full count of entries by category is as follows:

Category 2016 2015
Creative Effectiveness 25 23
Design 375 267
Digital 488 424
Digital Craft 140 0
Direct 395 295
Entertainment 168 154
Film 446 388
Film Craft 296 321
Healthcare 254 148
Innovation 56 47
Integrated 59 50
Media 430 438
Mobile 183 159
Music 83 0
Outdoor 453 468
PR 286 249
Print & Outdoor Craft 234 181
Print & Publishing 186 256
Promo & Activation 434 350
Radio 141 133
TOTAL 5,132 4,351



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