Dec 14, 2006

10 DIGITAL HIGHLIGHTS

1 Video sharing fever hits China YouTube's US$1.65 billion sale hit the headlines in the US but the launch of 150 YouTube-style video sharing sites in China this year alone, led by the likes of tudou.com, 56.com, pomoho.com, 5show.com and qyule.com, showed how a distinctly different dynamic is unravelling in the world's second-largest internet market.

2 Death of the traditional banner A shift from regular banner ads to rich media this year confirmed advertisers are no longer satisfied with a digital imitation of a print ad.

3 Motorola paves the way Hooking up webcams to banner ads and launching an iTunes-style music service in China marked Motorola as the digital marketer to watch.

4 Jack Ma's star shoots skyward Ma's dominant Taobao put the squeeze on eBay, while the sudden exit of his man running Yahoo China sparked fevered speculation on what the internet baron will do next.

5 Brands subsidise mobile Getting advertisers to pay for consumers surfing WAP sites looks like a smart move by new venture MyClick.

6 Governments stump up millions Singapore's US$600 million earmarked for its digital media industry, with Vietnam set to approve similar plans, has supercharged Asia's digital outlook.

7 Richard Lee's risk management PepsiCo's Lee walked the walk with Pepsi's 'Dare for More' ethos, launching bold interactive campaigns giving consumers unprecedented control.

8 e-Crusade snapped up The Hong Kong hotshop's acquisition by Seattle-based Avenue A|Razorfish flags up Asian digital shops as the latest must- buy.

9Nintendo targets non-gamers The super-hyped Nintendo Wii, aiming to blow open the traditional market for gamers, should get brands taking a second look at gaming.

10Viral gets viral An angry man on a Hong Kong bus proved the power of viral. The people love it, but brands can't crack it.

 

1 Video sharing fever hits China YouTube's US$1.65 billion sale hit the headlines in the US but the launch of 150 YouTube-style video sharing sites in China this year alone, led by the likes of tudou.com, 56.com, pomoho.com, 5show.com and qyule.com, showed how a distinctly different dynamic is unravelling in the world's second-largest internet market.

2 Death of the traditional banner A shift from regular banner ads to rich media this year confirmed advertisers are...

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