Beyond measure: How metrics can power a winning TikTok strategy

With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.



The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team