About
Campaign Title:
TikTok Bonus Campaign
Campaign Duration:
1 - 3 months

Brand Name:
TikTok
Industry Sector:
Media & Telecommunications
Agency Name(s):
AJ MARKETING
Countries & Regions:
Korea, Thailand
Key Objectives:
Brand - Awareness, Brand - Loyalty, Customer Acquisition, Drive Online Traffic, Increase Market Share
Target Audiences:
Male, Female, Youth
Ad Spend in USD:
$50,000 - $99,999
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TikTok Bonus Campaign

[email protected]
www.ajmarketing.io

SUMMARY:


Countries: Korea, Thailand

Marketing Channel: YouTube

Influencer Type: Premium lifestyle creators

Content Type: Tied-In YouTube Videos

Planning & Execution


CONTENT STRATEGY


  • Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.

  • Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.

  • Encouraging viewers to participate in the BONUS feature by offering a financial incentive.

  • Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.

Effectiveness / Results

Impressions: 85,000,000

Views: 17,000,000

Engagement Rate: 17%

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team