TikTok Bonus Campaign

[email protected]


Countries: Korea, Thailand

Marketing Channel: YouTube

Influencer Type: Premium lifestyle creators

Content Type: Tied-In YouTube Videos

Planning & Execution


  • Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences.

  • Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok.

  • Encouraging viewers to participate in the BONUS feature by offering a financial incentive.

  • Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.

Effectiveness / Results

Impressions: 85,000,000

Views: 17,000,000

Engagement Rate: 17%

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team