Rossignol X LALA COMPANY Pop-Up Store

We helped Rossignol celebrate the countdown to the Winter Olympics and the start of the snow season by introducing their target market to French ski culture and allow Rossignol’s customers to take a step back in time to discover the history of skiing and how this winter sport has become not only incredibly popular but also competitive.

We collaborated with Rossignol and forged a partnership with the Artist Radio Woon from LALA COMPANY to design and develop a monochrome ski hut to help guests learn about the brand’s culture and the history of skiing.

Planning & Execution

Branding Records and Radio Woon were able to collaborate with Rossignol designing a quintessentially French ski cottage experience. This unique partnership meant that guests could wander through a monochrome ski hut and experience the brand culture up close. To demonstrate the achievements of athletes so far, the ski hut displayed black and white photographs of former championship moments, along with the brand’s birth and its own story so far. From skateboarding technology and innovation to important historical brand activities, our team at Branding Records helped to give the ski company increased visibility and creatively reinforced the brand’s values and future ambitions.

Effectiveness / Results

Through the design of the pop-up store, Branding Records gave Rossignol a beautiful platform to promote itself. The wooden house gave the store a romantic touch and evoked the concept of reconnecting with nature and living in the moment. This immersive experience has solidified Rossignol as the ultimate ski company for professional and beautifully designed ski equipment.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team