This is Joma

Develop a new creative platform, assets, and brand style guidelines to tell Joma’s story across every customer touchpoint.

Planning & Execution

Conducted research to identify the most salient strengths of the Joma experience,
defined the brand positioning, brand essence, and brand values, and developed a creative approach that brought to life the promise of fresh, hand-made food and beverages. A set of brand assets were developed to be used in store, for promotions, and for social media.

Effectiveness / Results

Reenergized the brand, increased frequency of visits of current customers, and increased trial and repeat visits from new customers, while increasing the number of food purchases per customer visit.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team