Children Have Dreams

Develop a 360 degree campaign for a new brand of life insurance entering the Cambodian market.

Planning & Execution

Conducted research to identify the drivers of insurance purchasing in Cambodia, a market where the insurance category is not well established. Defined the brand positioning, brand essence, and brand values, and developed a concept for a television commercial that addressed the emotional drivers of insurance purchasing. Creative development and media placement included a TVC, radio spots, outdoor campaign, digital marketing, and social media.

Effectiveness / Results

Exceeded goals for growing brand awareness as well as development of a strong following on Facebook. Sovannaphum became a top insurance company in a crowded market.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team