Nokia was looking for a media strategy for their handsets that not only worked its media dollars more efficiently but also optimises data, especially given its plans to sell the phones directly to consumers. they were looking for support in transforming their global marketing operations across 7 global regions, multiple agencies, and disparate buying platforms.
Planning & Execution
Working with their global HQ to identify opportunities to consolidate and streamline workflows, we created a roadmap around several key transformation milestones, which included the following:
- Embedding media/digital talent at global HQ
- Programmatic, SEM, and paid Social media buying audits
- A path to in-housing digital media buying with hmd owned platforms
- Consolidation of annual digital media strategy across regions/agencies
- Creation of a centralised service and support desk for regional troubleshooting
Effectiveness / Results
Within the first 9 months of our engagement, we delivered on all key transformation milestones. This uncovered countless insights across the org, including opportunities for significant savings across several regions and platforms. By streamlining their operating model to enable marketing leadership to shift their focus away from business as usual, we freed up time to focus their energy on transformation.