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About
Campaign Title:
GoCompare: Incremental Performance
Campaign Duration:
1 - 3 months

Brand Name:
GoCompare
Industry Sector:
Financial Services
Agency Name(s):
CvE
Countries & Regions:
United Kingdom
Key Objectives:
Drive Online Traffic
Target Audiences:
Male, Female, Professionals
Testimonial
 “As we look across the customer journey, we recognise where we’re putting certain levels of activity like display – prospecting or retargeting- and we want to make sure it’s driving an uplift. If it’s not, we are just wasting budget.”
- Digital Marketing Director, GoCompare
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GoCompare: Incremental Performance


  • To understand the extent to which a programmatic campaign can drive NEW conversions, sales, and profit.

  • GoCompare also intended to understand more about data analytics, the benefits of audience segments, up skilling the team, as well as looking for a solution which provided empirical evidence that campaigns are driving incremental performance and ultimately, ROI.

Planning & Execution

Run an incrementality test isolating a Control group – users not exposed to ads- vs an Exposed group – Users exposed to ads- to prove the incremental value of programmatic and display media, by measuring the uplift in conversions.

Effectiveness / Results


Again, and again, we have proven that programmatically bought display is not only profitable, but a powerful revenue accelerator for finding new customers. Control v Exposed (yes, the company is named after this obsession!) proved how with a major UK advertiser, we were able to determine that a programmatic ad view is more valuable than a click.


  • The campaign was profitable, with a ROAS of x2.35

  • From total click-outs, 38% were incremental from the exposed group.

  • Users exposed to the message were more than 50% more likely to convert.

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Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team