Fly Once, Fly Always

Japan Airlines and Ogilvy Singapore were looking to produce a brand video for their campaign ‘Fly once, fly always’, to reach a Southeast Asian audience across digital channels.

Their objective was to showcase the premium experiences available to passengers on JAL, by communicating those magical first time feelings in a dreamlike setting.

The team came to Genero to source a Production Company who could shoot the spot in Thailand where a mock cabin-set had been sourced.

Planning & Execution

Japan Airlines and Ogilvy commissioned Genero creators Sherpa Projects, an Australian based digital media studio who produced the film in collaboration with production partners in Bangkok.

Sherpa approached the ‘First Encounters’ brief with a focus on emotion and our ‘five senses’. By targeting the prism of sight, sound, smell, taste and touch, they created a brand video that humanises Japan Airlines’ offering in a captivating way.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team