Life In True Colors – Social Media

KODAK Lens is known for promoting its products through internationally shot video assets. With COVID-19 halting commercial filming and productions globally, it made it virtually impossible for the brand to shoot video materials anywhere. Green Park Content was tasked to create digital assets that would be used for Facebook, Instagram, and WeChat that would generate brand awareness, drive traffic to KODAK Lens landing pages, and increase engagement on Kodak’s social channels.

Planning & Execution

Green Park Content stepped up to help KODAK Lens boost brand awareness with a high impact social media campaign that encouraged everyone to “See #LifeInTrueColors”. We conceptualised a brand video for each of its key audience personas, namely the Clarity Seeker, Avid Screen Viewer, Outdoor Adventurer, and Progressive Thinker leveraging available brand assets and stock footage.

Our team drove product education with social media content and paid media with captivating, interactive visuals to highlight KODAK Lens’ range of eyeglasses, prescription lenses, and progressive lenses. These creative assets were deployed across KODAK’s global markets.

Effectiveness / Results

Captured by Green Park Content’s creative agility during challenging pandemic times, KODAK Lenses awarded Green Park Content as the appointed creative agency for KODAK Lenses’ 2021 Global Brand and Product Videos.

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The Campaign Asia-Pacific Team