About
Campaign Title:
Research & Insights - Sunglass Hut
Campaign Duration:
1 - 3 months

Brand Name:
Sunglass Hut
Industry Sector:
Retail
Agency Name(s):
GREEN PARK CONTENT
Countries & Regions:
Singapore
Key Objectives:
Brand - Awareness, Brand - Loyalty, Customer Acquisition, Customer Retention, Increase Market Share
Target Audiences:
Male, Youth, Female, Family, Professionals
Ad Spend in USD:
$0 - $49,999
Testimonial
 Green Park Content is my go-to when it comes to fresh and unique ideas. Green Park Content understood my brand's challenges and thought outside the box on what strategies can be used to overcome those challenges.
- Regional Marketing Director, Luxottica SEA
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Research & Insights - Sunglass Hut


Sunglass Hut is an international sunglasses company known for its wide selection of fashionable eyewear. With its recent expansion to Asia, the company wanted to understand its current digital presence and how Sunglass Hut could engage 600,000 customers online and activate and engage with Sunglass Hut’s digital consumers in Singapore.

Planning & Execution


Green Park Content conducted deep-dive research to understand the digital landscape on sunglasses in the country (over 6 months period); providing insightful and actionable insights and recommendations on content strategies that would inform, power and transform Sunglass Hut’s successful marketing efforts including:


  • Online Consumer Behavior

  • Search Analysis

  • Brand Website Audit

  • Social Media Listening

  • Social Media Brand & Competitors Audit

Effectiveness / Results


Through an in-depth study of Sunglass Hut’s digital presence and online consumer behavior in Singapore, the Sunglass Hut brand was able to utilise the insights, data and learnings discovered to inform content marketing strategy and approach moving forward (via digital content/storytelling) to increase brand engagement, consideration, conversions and eventually power and accelerate sales.

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The Campaign Asia-Pacific Team