Research & Insights - Sunglass Hut

Sunglass Hut is an international sunglasses company known for its wide selection of fashionable eyewear. With its recent expansion to Asia, the company wanted to understand its current digital presence and how Sunglass Hut could engage 600,000 customers online and activate and engage with Sunglass Hut’s digital consumers in Singapore.

Planning & Execution

Green Park Content conducted deep-dive research to understand the digital landscape on sunglasses in the country (over 6 months period); providing insightful and actionable insights and recommendations on content strategies that would inform, power and transform Sunglass Hut’s successful marketing efforts including:

  • Online Consumer Behavior

  • Search Analysis

  • Brand Website Audit

  • Social Media Listening

  • Social Media Brand & Competitors Audit

Effectiveness / Results

Through an in-depth study of Sunglass Hut’s digital presence and online consumer behavior in Singapore, the Sunglass Hut brand was able to utilise the insights, data and learnings discovered to inform content marketing strategy and approach moving forward (via digital content/storytelling) to increase brand engagement, consideration, conversions and eventually power and accelerate sales.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team