Research & Insights - Havaianas

Havaianas is considered the most recallable flip-flop brand in the world, but the brand sentiments are not always the same in Asia. Green Park Content was tasked to analyse the brand’s current online presence and craft a content strategy with recommendations that would help drive awareness and consumer engagement in the region.

Planning & Execution

Green Park Content conducted deep-dive research to understand the digital landscape on open-toe footwear in Indonesia & Myanmar (over 6 months period); providing actionable insights and recommendations on content strategies that would inform and transform Havaianas’ successful marketing efforts including:

  • Qualitative Research via Focus Group Study (Indonesia market)

  • Social Media Listening

  • Social Media Brand & Competitors Audit

Effectiveness / Results

Green Park Content’s qualitative research and analysis of social media conversations helped the Havaianas brand gain significantly more insights and understanding about their audience and make informed marketing decisions

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team