Research & Insights - Havaianas
Havaianas is considered the most recallable flip-flop brand in the world, but the brand sentiments are not always the same in Asia. Green Park Content was tasked to analyse the brand’s current online presence and craft a content strategy with recommendations that would help drive awareness and consumer engagement in the region.
Planning & Execution
Green Park Content conducted deep-dive research to understand the digital landscape on open-toe footwear in Indonesia & Myanmar (over 6 months period); providing actionable insights and recommendations on content strategies that would inform and transform Havaianas’ successful marketing efforts including:
- Qualitative Research via Focus Group Study (Indonesia market)
- Social Media Listening
- Social Media Brand & Competitors Audit
Effectiveness / Results
Green Park Content’s qualitative research and analysis of social media conversations helped the Havaianas brand gain significantly more insights and understanding about their audience and make informed marketing decisions