The Key to Success

Bernard Magrez is the owner of 4 Grand Cru Classés in Bordeaux - the legendary Château Pape Clément, Château La Tour Carnet, Château Fombrauge and Clos Haut-Peyraguey, and more than 42 vineyards around the world.

For the last two years, we have assisted the brand in further penetrating the China market, bringing the luxury experience online.

Planning & Execution

We initiated a competitors’ social media analyses to estimate investment and effort to gain market shares. We developed communication brand guidelines and revamped the social media template to achieve consistency between the brand’s own channels and other marketing activities. We created a series of templates for social media posts to better align with the brand image. We further engaged the audience with exclusive lucky draws. We produced a series of livestream videos, matching top wine experts with luxury lifestyle KOLs and culinary professionals. We built the brand’s digital foundation with the registration of Baidu Baike, and developed an integrated campaign, reaching both commercial partners and end-consumers with H5 games and dedicated KOLs and press.

Effectiveness / Results

We secured the trust of business partners by promoting widely for better brand recognition, while building a large fan base of Grand Crus enthusiasts and buyers.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.

The Campaign Asia-Pacific Team