Tiktok Manga Label


That Boutique-y Whisky Company (TBWC) is a disrupter to the independent bottling industry. It offers limited edition releases and top quality whiskies from around the world with outside-the-box comic book style labels.

We helped TBWC introduce its premium products and witty humour to the China market and push online sales.

Planning & Execution


After thoroughly analysing the customer journey and traffic funnels, we refined the target audience, effectively generating leads from TikTok to online sales. We found legal solutions to promote whisky in alignment with social media regulations. Instead of showcasing the product directly, we animated the label. We used media channels outside of Tmall to drive external traffic to the platform. We expanded the potential customer base and built brand awareness.

Effectiveness / Results


We found legal solutions to promote whisky in alignment with social media regulations. The videos went viral on social media and ultimately achieved remarkable sales conversion rates.

The Agency Directory online coverage is now Portfolio

Portfolio is a unique platform which combines the existing Agency, PR and Digital directories into one comprehensive, content and data rich showcase of agencies in Asia-Pacific. Easily browse, search and review agencies on key performance criteria, as well as their Creative Ranking.

We hope Portfolio makes finding the right partner a little bit easier but we’d like to hear from you - simply select the feedback tab on the site and let us know want you think.


The Campaign Asia-Pacific Team